Privacy Policy

Internet privacy policy

Ford Motor Company Limited ("Ford") respects the privacy of every individual who visits its Web Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information. This information will not be disclosed to anyone outside of the Ford Motor Company Group ¹, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit and any assignees, transferees or replacements of the above referred parties. It will be treated in accordance with the legal provisions under English law concerning data protection and may be transferred to the USA or countries outside the EEA for the purpose of business administration.

You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However, certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.
If you have any specific questions that are not covered in the FAQ section please mail your enquiry to Ford Motor Company Limited, PO Box 2439, Glasgow, G40 3WX.
¹The Ford Motor Company Group, a company based in the United States of America, ("FMC") in the context of this Privacy Policy includes those companies where Ford owns at least 25% of the company (this includes Mazda).

Mobile and WAP privacy policy

Ford respects the privacy of every individual who visits its WAP Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.

Types of permissions

For Brochure requests - where permission is given for future contact you are consenting to receive text and postal contacts.
For Keep Me Informed requests - where permission is given for future contact you are consenting to receive text and postal contacts.
For Test Drives requests - where permission is given for future contact you are consenting to receive text, voice and voicemail and postal contacts.

Using your information

This information will not be disclosed to anyone outside of the Ford Motor Company Group, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit. It will be treated according to the standards set by English and European legislation on acceptable data retention and protection. Your information may be initially stored and processed inside or outside the European Union so long as that country has standards of data protection similar to those set in the European Union.

SMS Data

Our mobile services provider is required to be able to provide historic information data to local telecommunications regulators, mobile operators and authorities on request. This includes opt-in, opt-out, inbound message and outbound message, date and time, mobile phone number and network operator. This data is not available to Ford or its consumers. For further information and contact details please log onto the following sites;
For more information about OFCOM view the link below.
View the OFCOM site >
For more information about PhonePay Plus view the link below.
View the PhonePay site >

Our mobile services provider also complies with the standards and rules set out by the Global Mobile Marketing Association (MMA), view the link below.
View the Global Mobile Marketing Association site >

Contact Us

You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However we may be prevented from doing so by legislation, for example relating to health and safety or financial regulation (e.g. when dealing with Ford Credit).
For questions that are not covered in the FAQ section please mail your enquiry to Ford Motor Company Limited, PO Box 2439, Glasgow, G40 3WX.

Use of Cookies on our WAP site

Cookies are only used in the process of Keep Me Informed, Test Drive and Brochure Requests. This is only so that we can keep a record of the session, no customer data is stored.

Charges

Text messages you send to the Ford shortcode will be charged at your standard network operator cost. You will also be charged your standard network WAP and download charges to access the WAP site and download any content. Text messages sent to you by Ford are free of charge

Browsing

To browse our WAP site and access the content you must have WAP access enabled on your phone and an appropriately capable handset (e.g. to support video content). Any downloaded content must not be used in any context that might be construed as defamatory or derogatory and may not be used for any commercial purposes without the written permission of Ford Motor Company Limited. Your network operator must also allow our content to be downloaded. If you are unsure please consult your mobile phone service provider before attempting to download the content. The Ford Motor Company Group, nor any of its agents, suppliers or consultants shall be liable or responsible in the event that you are unable to access the content, or for any difficulty in downloading it to, or accessing it on, your handset. For questions around content that has been downloaded to your handset please see our FAQ's section.
Ford Motor Company Limited. Registered in England: No.235446, Registered Office: Eagle Way, Brentwood, Essex, CM13 3BW, England.

Cookies

What is a Cookie?
A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies can help a website to arrange content to match your preferred interests more quickly - most major websites use cookies. Cookies alone cannot be used to identify you. A cookie will typically contain the name of the domain from which the cookie has come; the "lifetime" of the cookie; and a value, usually a randomly generated unique number.

Two types of cookies are used on this website:

How cookies are used on this site and what information is collected.
Session Cookies are used:

Persistent Cookies are used:

Third Party Cookies
Third parties serve cookies via this site. These are used for the following purposes:
To serve advertisements on our site and track whether these advertisements are clicked on by users.

Web Beacons

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web Beacons collect only limited information which includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. We may also carry Web Beacons placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.

How to delete cookies

You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:
Open 'Windows Explorer'
Click on the 'Search' button on the tool bar
Type "cookie" into the search box for 'Folders and Files'
Select 'My Computer' in the 'Look In' box
Click 'Search Now'
Double click on the folders that are found
'Select' any cookie file
Hit the 'Delete' button on your keyboard
If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function for information on where to find your cookie folder.

Disabling and Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled. Should you wish to be alerted before a cookie is accepted on your hard disk, guideline instructions follow below:
If you are using Netscape Navigator 3.0:
Go to the 'Options' menu
Click 'Network Preferences'
Click 'Protocols'
Tick the box that says 'Show an alert before accepting a cookie'
Go into your Netscape folder
Delete the file that is called 'cookies.txt', this will delete all the cookies
Under Windows 95, you should also use the 'Find' feature on the 'Start' menu to simply find the file called 'cookies.txt.'

In Internet Explorer 3.0:
Go to the 'View' menu
Click 'Options'
Click 'Advanced'
Tick the box that says 'Warn before accepting cookies'
Go to cookies directory
Delete all the files you have there, this will delete all cookies
Once you delete these files you will have no more cookies, and you will be prompted each time a website attempts to send a cookie to your system. At that time, you can choose to either 'Accept' or 'Cancel' a cookie.

If you are using Netscape 4.0+:
Go to 'Edit' in the menu bar
Click on 'Preferences'
Click on 'Advanced'
Tick the box that says 'Warn me before accepting a cookie'
Now go to your 'Start' button
Click on 'Find'
Click on 'Files and Folders'
Type "cookies.txt" into the search box that appears
Click 'Find Now'
When the search results appear drag all files listed into the 'Recycle Bin', this will delete all cookies
Now shut down and restart Netscape
Once you delete these files, you will have no more cookies, and you will be prompted each time a website attempts to send a cookie to your system. At that time, you can choose to either 'Accept' or 'Cancel' the cookie.

In Internet Explorer 4.0:
Go to the 'View' menu
Click 'Internet Options'
Click 'Advanced'
Tick the box that says 'Prompt before accepting cookies'
Now go into your cookies directory
Delete all the files you have there, this will delete all cookies
Once you delete these files, you will have no more cookies, and you will be prompted each time a website attempts to send a cookie to your system. At that time, you can choose to either 'Accept' or 'Cancel' the cookie.

In Internet Explorer 5.0+:
Go to the 'Tools' menu
Click on 'Internet Options'
Click the 'Security' tab
Highlight the 'Internet' zone (selected by default)
Select security level 'High' for this zone
Click on 'OK'
Go into your cookies directory
Delete all the files you have there, this will delete all cookies
Once you delete these files, you will have no more cookies and your browser will no longer send or receive new cookies.

If you are using Netscape 6.0+:
Go to 'Edit' in the menu bar
Click on 'Preferences'
Click on 'Advanced'
Select the 'Cookies' field
Tick either 'Warn Me Before Accepting a Cookie' or 'Disable Cookies'
Click on 'OK'
Go to your 'Start' button
Click on 'Find'
Click on 'Files and Folders'
Type "cookies.txt" into the search box that appears
Click 'Find Now'
When the search results appear drag all files listed into the 'Recycle Bin', this will delete all cookies
Now shut down and restart Netscape
Depending on your earlier choice you will either be prompted by new cookies or no cookies will be set or received.

In Internet Explorer 6.0+:
Go to the 'Tools' menu
Click on 'Internet Options'
Click the 'Privacy' tab
Move the slider to choose your preferred settings
Click on 'OK'
Go into your cookies directory
Delete all the files you have there, this will delete all cookies
Once you delete these files, you will have no more cookies and your browser will no longer send or receive new cookies.

If you are using Netscape 7.0+:
Go to 'Edit' in the menu bar
Click on 'Preferences'
Click on ' Privacy & Security'
Select the 'Cookies' field
Choose your preferred settings
Click on 'OK'
Go to your 'Start' button
Click on 'Find'
Click on 'Files and Folders'
Type "cookies.txt" into the search box that appears
Click 'Find Now'
When the search results appear drag all files listed into the 'Recycle Bin', this will delete all cookies
Now shut down and restart Netscape

Depending on your earlier choice you will either be prompted by new cookies or no cookies will be set or received.

DISCLAIMER

Disclaimer: Ford policy is one of continuous product development. The right is reserved to change specifications, colours and prices of the models and items illustrated and described in this online publication at any time and images may vary. This online publication contains both original Ford accessories as well as a range of products from our suppliers. *The identified accessories are carefully selected third party supplier branded accessories and may have different warranty conditions, the details of which can be obtained either via the warranty icon displayed with every product or from your Ford Dealer. The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Ford Motor Company is under licence. The iPod word mark and logos are the property of Apple Inc. Other trademarks and trade names are those of their respective owners.